About the market

The Best Plant-Based Groceries.
One Pickup. Zero Hunting.

We've done the searching, so you can do the cooking.

Jenny B's Veggie Market is a curated plant-based grocery marketplace in Memphis.

At Jenny B's Veggie Market, we believe discovering great plant-based food shouldn't require visiting five stores or spending hours reading reviews.

That's why we created Jenny's Picks carefully curated collections of our favorite plant-based products. Every collection is built around a theme and filled with products we'd happily serve in our own kitchen.


About Jenny

Hi, I’m Jenn Sweeney the founder of Jenny B’s Veggie Market.

I’ve been a vegetarian for nearly 30 years and have lived in places where plant-based food was easier to find, easier to try, and treated like a normal part of everyday life. I felt the difference when I moved back to the south. Some of the products were here, but most were often scattered across multiple stores, inconsistently stocked, or simply unavailable.

Jenny B’s grew from my belief that people in the South deserve the same autonomy, accessibility, and excitement when shopping for plant-based food. We deserve more choices. We deserve to discover new favorites. 
Every product and collection is chosen with the same question in mind: Would I be excited to bring it to a party at my friend Brandi's house? (Hi Brandi ♥️)

Our Story

Jenny B’s Veggie Market started with a familiar problem: Memphis has plenty of people interested in plant-based food, but the products they want are often scattered across different stores, or unavailable altogether.

Finding something new usually means searching online, reading reviews, paying expensive shipping fees, or visiting several grocery stores without knowing what will actually be in stock.

We believed there should be a better way.

Jenny B’s was created to bring exciting, trusted, and hard-to-find plant-based products together in one convenient place. We are starting as a preorder grocery marketplace, allowing us to carefully select products, respond directly to customer demand, and introduce Memphis shoppers to brands they may not find locally.

This is just the beginning of our vision for a neighborhood plant-based market built around choice, accessibility, and the joy of discovering something new.

Let’s keep in touch!